Website optimization never stops. 5 easy steps to make it easier for visitors to reach your site and keep them coming back.
I’ve done several posts concerning this topic on how to improve your blog. I want to keep updating my findings so you can also keep improving and gain traffic to your blog.
I’ve stumbled upon many blogs that make it difficult to subscribe. Find a prominent place for a follow button, for example in the shape of a widget. Choosing the right color scheme can help a lot in making your buttons, blog and widgets stand out.
Quality is important, but losing momentum can be harmful to your overall traffic. It is important to keep the blog up to date and make sure your site keeps ranking properly in the search results. I’ve witnessed this myself when I had a ‘small break’ end 2014 and beginning 2015. The overall traffic to my blog started to slow down and got back on track when I started to publish again.
I’m guilty of doing this myself, creating cryptic original names for my posts. I turned ‘preview’ into ‘flashforward’, which makes it for a search engine hard to understand what the content is about. Make sure your past titles are optimized as well. I optimized all the titles I thought needed attention and my traffic increased.
Keeping your posts organized is key for a better user experience. Try to categorize your posts for easy navigation so that readers can quickly find other related content. Again, it took me some time to optimize my site, but it became more user friendly in the end. Link to related articles so that readers don’t have to go the extra mile to discover posts.
This isn’t perhaps the most easy and quickest solution, but since Google’s algorithm update in April this year, a lot of sites have witnessed severe declines in traffic. The only reason was that the sites weren’t mobile ready. The WordPress app allows to view it in a dedicated environment, nonetheless themes need to get updated every once in a while. Styles change and techniques for scalability get updated as well. Responsive web design is a very big thing and makes sure every resolution gets the proper web experience.