With so many networks to connect with your readers out there, it’s hard to choose which is best for you.
I often tell bloggers to connect with readers and potential readers to generate traffic to their blog. It’s a great way to reach out to your followers on different networks outside the WordPress environment. But on the flipside, I can imagine that starting your own social network can be a bit overwhelming.
A lot of bloggers use Twitter and this is perhaps one of the more suitable networks for quick social interaction. Admittedly, I suck at Twitter because I don’t like posting super short thoughts into the swarm. I often times see Twitter as noise with its many retweets and very busy interface.
Twitter is notorious for the behavior of its subscriber base, which is less loyal than on other networks such as Facebook or Instagram. Around 44% of Twitter users generally don’t send out tweets at all. That’s almost half of the users that never properly used Twitter. I speak from experience as I only tweeted a few things, but got bored with the whole experience.
Nonetheless does Twitter give way for users who like to quickly share links to their posts and vent some thoughts in discussions. You can customize your profile with some neat looking images for your background or header and you’re ready to go.
Frequent readers will know I’m not pro-Facebook, but Facebook has proven nonetheless to be the most steady player in the social media. While customizability is limited, the network is consistent with a pretty high engagement overall.
While your family may be joining in on the fun of Facebook, there is still a lot of activity despite the so called ‘stagnating’ activity. Facebok still has 1.28 billion monthly users and still counting. Noteworthy that 1.01 billion of 1.28 billion monthly users, visit Facebook on a mobile device.
Instragam can give great opportunities to create awareness for your blog. Admittedly Instagram feels less suited for conversations, but it follows a trend where social media takes a more visual approach to sharing moments of life. When approached cleverly, many creative possibilities arise.
When you’re more of a talker, you could use YouTube to reach out to your potential audience. Note that this is a video platform and that turning viewers into readers might be a challenge.
YouTube has also changed over the course of time concerning copyrighted material. It isn’t easy anymore to use footage from other sources. As a big player you might get some exclusive rights, but as a beginner it might be difficult. The only way to use it without being in a danger zone is turn into a more vlog oriented platform and interact with fellow enthusiasts.
There are many other networks such as Google Plus or the Russian VK that offer possibilities to share content and create discussions. The best way to determine which is best is to choose the network you feel most comfortable with. Do you like quick and short messages? You should go for Twitter. Do you want a more slow paced way of conversation? Facebook will be best for you.
Don’t forget that your blog in itself is a social network and being pressured into a social network to promote your blog can take the upper hand, but your blog generates traffic too. And as I stated before engagement on your blog is just as important.