The 30 day anime challenge proved a point, same content means a drop in traffic.
Many bloggers, content publishers and many others are struggling to find an answer on how to generate traffic to their sites. What could be the best practice?
I’ve written some posts on this blog on how to improve your site and generate traffic or gain new subscribers. Some of those are making navigation on your site easier and connecting with your subscribers with commenting and social media. On a more content related level, you have to create engaging content.
Engaging content can be a lot of things. If you’ve ‘taught’ your readers or subscribers that you publish and will publish the same sort of posts, this can be a traffic driver. Episodic blogs are a great example of blogs that have a subscriber base that is used to regular posting and familiar content.
My blog is varied as I try to keep up different kinds of posts ranging from reviews, previews, recommendation posts and gaming. Nonetheless do I have ‘series’ to give my blog a format to lean on. The moment I started to consequently upload the same sort of posts concerning the ’30 day anime challenge’, I started to notice a decline in my traffic. And despite feedback being positive, I still believe that my publishing style’s strength lies in varied posting.
Content marketing is hot now, because good content generates traffic. But there aren’t really good practices as every site is different and certain content isn’t applicable to every target audience. As the Infinite Zenith stated in a comment once, the unique posts generated the best traffic.