Engaging your readers can be a tricky part of maintaining your website. You’ve published that well written post, but what’s the next step?
The Infinite Zenith suggested this topic and I was happy to give my take on engaging readers and go next level with your blog.
Establishing what the purpose of your blog or website will be is an important part of shaping your blog. You give your blog a direction where it has to go and you can adjust your posts and writing to it. In a world where there is so much to read and watch, specifying will help your followers create an image of your site.
While it’s no shame to diversify your blogging, it is important to bear in mind that your readers have an expectation pattern based on your posting. Try to prepare your readers on what’s to come if you have something big planned out. Using social media such as Twitter can give your readers a taste of posts to come and not leave them wondering why you were writing something out of the blue.
Once you’ve decided what to do, you should make it as easy as possible for your readers to navigate. As we speak, is flat design very popular. Just look at the iOS 7 interface or the Android phones visual style. They aren’t over the top with a lot of visual effects, showing of the Photoshop skills of the creator. The power is to deliver simplicity, just like in blogging.
Simplicity doesn’t end with just the navigation on your blog, writing is very important. In our overly rushed and busy lives we don’t want to read entire essays. I’m not a real fan of hardcore analysis of a certain scene or hairstyle in anime series. Keep in mind that this is the internet and not an essay in Nature magazine. Experiment with different lengths of text, properly react and determine or your readers want longer or shorter posts.
Social can become a bit tedious after hearing it all day, yet it’s the principle of blogging. The purpose of a blog is to interact with your readers. The power of a good blog is to not only send, but also listen. I’ve left a lot of comments all of over WordPress, yet only a fraction responds to my comments. If you don’t reply to my comment I’m not triggered to visit again or I will forget about your blog. Blogging is a social experience.
A commenter or reader wants to have a feeling he or she is being heard. If you ask your readers to reply in the comment section and you never show up to engage with them it can leave them unfulfilled.
If you want to gain a loyal following, but don’t know where to find them, try interacting on relevant blogs. If your blog is centered around gaming, engage on gaming blogs or when your blog is about anime, drop a visit and comment on a relevant blog. You can be certain that your future readers might be on those sites. Having loyal and relevant followers is more valuable than followers with no particular interest in your content.
I come across a lot of blogs and sites and what makes a site appealing to return to, is the visual style. While I’ve mentioned navigation, a great deal in good navigation is a well organized site. You should try different themes and color schemes to personalize your little space on the internet. You can try out different themes to fit your style. Readers will appreciate a good looking and organized site.
Interacting doesn’t end with your blog. Engage on your blog and other websites. Send your followers a message on MyAnimeList or other relevant sites. There are tons of related sites out there where you can create a profile and start interacting. Social media can help a great deal, such as Twitter. Answer questions or engage in discussions and let your followers know you want to hear what they have to say.
Don’t forget to keep your site appealing, just play out around with different theme. You don’t have to stick with the same look for years. Keep up regular posting to prevent your followers from forgetting that you are still active. I hope I could give some guidance in creating a neat and healthy community for your personal website.